Tic Tac Gum’s Launch Video & TVC Creative
BPS was tasked with communicating the launch of Tic Tac Gum. Within three weeks, we developed and produced a series of teaser videos that led up to the announcement.
Tapping social influencers and domino artists Sprice Machines, we built an incredible 7,000 piece chain reaction, using Tic Tac Gum boxes as dominoes. The main launch video has garnered over 1.7 million views.