PlayMG

For consumer electronics startup PlayMG, we developed a content platform using NBA star Kyrie Irving and Disney Channel star Olivia Holt as equity partners. In the launch video, we utilized other influencers to showcase ambitious young people with unique talent.

PlayMG was rated the number one new consumer electronic product and achieved distribution in Target and Best Buy.

PlayMG is a great example of how to use influencers and celebrities in an innovative and on-brand way.