Omnipod

For Insulet’s Omnipod brand, we built a new strategic positioning from scratch to reintroduce consumers and healthcare providers to the tubeless insulin delivery pod for diabetes patients. 

Working with our strategic partners at World Wide Mind Productions, BPS created a Brand Programming™ plan, that included a new global positioning and communications strategy, new brand identity and design book, a global website, global research, and media plan, as well as a launch campaign across all mediums.

This Brand Programming™ also encompassed redesign, social and digital communications, and a TVC.