We developed a multifaceted programming strategy that successfully launched the first Nutella Cafe in Chicago as well as an Experiential Programming plan for the launch of the NYC Nutella Cafe.
All communications and messaging
Digital screens & content programming
In-store signage and collateral
Launch & Experience Events planning
Ongoing in-store experience and digital / social content
Strategic Partnerships (including Lavazza, Air Italia, Galvanina and many others)
Our programming strategy leverages immersive and engaging in-store experiences, entertains our audience and forges the connection between the brand and cafe customers.