Nutella Cafe

We developed a multifaceted programming strategy that successfully launched the first Nutella Cafe in Chicago as well as an Experiential Programming plan for the launch of the NYC Nutella Cafe.

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Activations:

  •  All communications and messaging

  •  Digital screens & content programming

  •  In-store signage and collateral

  •  Launch & Experience Events planning

  •  Ongoing in-store experience and digital / social content

  • Strategic Partnerships (including Lavazza, Air Italia, Galvanina and many others)

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Our programming strategy leverages immersive and engaging in-store experiences, entertains our audience and forges the connection between the brand and cafe customers.