Nutella

Brand Programming Studios was asked to provide a spark and a different perspective on how to reach Nutella’s audience and give its social and digital communications a sense of purpose and cultural relevance.

We developed a four-pronged digital and social programming strategy based upon Nutella’s positioning: Spread The Happy.

Spread The Happy: Quality & Inspirational Content

Visions Of Happy:   Quality Food Content

Create The Happy:  Quality Recipe Content

Recipe For Happy:  Quality Bonding Content

Spread The Happy

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Visions Of Happy

Quality food photography and copy that inspires and shows the versatility of Nutella hazelnut spread while providing an elevated food experience and appetite appeal.

Create The Happy

Quality social and digital video content and copy that inspires the audience and shows the versatility of Nutella hazelnut spread while providing an elevated food experience and appetite appeal.

Recipe For Happy

Quality video content and copy that showcases how Nutella is truly at the center of the recipe for family bonding and happiness. In the Catalina test our Holiday video drove an increase HH penetration of .61% for those who were exposed to the video.