To gain credibility and recognition for the Kinder Joy brand with U.S. consumers while also driving brand awareness, we are working to create content around a programming strategy designed to build the Kinder audience and brand equity on social platforms.
By creating and delivering high-quality content, we bring new social followers to Kinder and spur them to share and grow our community.
We amplify our content by leveraging media support, partners, celebrities and social influencers, and also develop grassroots and alternative approaches that gain followers and provide opportunities to create shareable content.
We want consumers to form an emotional connection with the brand that drives them to purchase the product and also inspire parents to spark, share, and celebrate the simple joys of childhood with their kids – everyday.
We build awareness by educating moms about the quality ingredients and unique experience of Kinder Joy, allowing moms to feel good about making it a part of their special moment with their kids.
We build reach by creating a multi-channel program of diverse, entertaining content across multiple social platforms, allowing moms to connect Kinder to joyful moments of childhood.
We build emotion by capturing real connections between kids and parents centered around moments of childhood joy.
We developed a two-part social strategy combining content featuring stories of childhood moments and Kinder Joy’s unique taste and toys.
This content highlights the meaningful moments and family traditions that parents share with their children.
This promotes joyful surprises, nurturing moments and family connections while showcasing the simple joys of childhood.
Joyful Toys + Taste
This content highlights the unique and delicious treat and the exciting surprise of a mystery toy within each egg.
We use photos and short clips to tell the story of our one-of-a-kind treat + toy and bring joy to both kids and parents alike.