Fannie May

Fannie May Communications Strategy, Research, Positioning, Design, Production (AOR)

For Fannie May, BPS developed new messaging and communications direction for the brand repositioning and expansion from a Midwest staple to a nationwide household name.

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We reenvisioned a new brand look and feel, provided creative direction and a roadmap for the future–including the brand’s 100-year anniversary featuring a year’s worth of campaign concepts and unique positioning.