Belvedere’s Beautiful to See

For the ultra premium vodka brand Belvedere, we created and developed an entirely new global strategic and creative programming platform and plan.

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Campaign Elements:

  • We developed a new global positioning and communications strategy.

  • Created a fully-integrated creative development plan across all channels including TV, print, OOH, radio, digital, social, retail, POS, trade, events and consumer outreach programs.

  • Our celebrity influencer outreach and programming plan successfully pitched and landed Academy Award winning actress and hip hop star Janelle Monae.