Belvedere’s Beautiful to See
For the ultra premium vodka brand Belvedere, we created and developed an entirely new global strategic and creative programming platform and plan.
We developed a new global positioning and communications strategy.
Created a fully-integrated creative development plan across all channels including TV, print, OOH, radio, digital, social, retail, POS, trade, events and consumer outreach programs.
Our celebrity influencer outreach and programming plan successfully pitched and landed Academy Award winning actress and hip hop star Janelle Monae.