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Via Press Release:


LOS ANGELES – Jan. 19, 2018 -- Brand Programming Studios (BP Studios), a strategic and creative content studio, founded by award winning Executive Producers Geoffrey DeStefano and Alejandro Lopez, is celebrating the launch of a new groundbreaking digital series of video shorts called What’s Good. The six-episode digital series is about inspiration, information and the power of science. What’s Good introduces parents and caregivers to the power of STEM learning via art and culture that is experienced every day in their own communities. The series features a wide range of talent such as: Artist Hebrew Brantley, Music Producers Peter Cottontail and Thelonious Martin as well as NBA All Star Kendal Gill.

What’s Good videos are now available on the PBS KIDS and PBS Digital Studios YouTube channel, on Facebook and on the PBS KIDS for Parents site. Supplemental materials for parents are available at

“We wanted to re-capture some of the magic of The Electric Company that we grew up on, and give it the vibe of content platforms like Vice, which the millennial audience gravitates toward,” said DeStefano.

What’s Good was developed as part of the CPB-PBS Ready To Learn Initiative, an effort funded by the U.S. Department of Education to help prepare young children for success in school and life, with a special focus on low-income families.

BP Studios worked with local Chicago based co-Directors Brandon Breaux and Nick Castle as well as Producer Shawn D. Price to capture the true essence of the series. “It was important that we tap into and showcase the tremendous creative talent in Chicago, and very important that we capture positive voices from the actual communities we are trying to reach. The team did this in a wonderful way,” said DeStefano.

Below, please find links to the trailer, the episodes and the PBS Parents site:

Watch the What’s Good trailer

Watch What’s Good on Facebook

Watch What’s Good on YouTube


About Brand Programming Studios  

Founded in 2015 by award winning Executive Producers Geoffrey DeStefano and Alejandro Lopez, BP Studios ( is a strategic and creative content studio that bridges the gap between entertainment and marketing. The company produces content that builds, maintains, and monetizes audiences across multiple digital, film, and television platforms.  Follow BP Studios on Facebook or Brand Programming Studios on LinkedIn.


About the Corporation for Public Broadcasting 

The Corporation for Public Broadcasting (CPB), a private, nonprofit corporation created by Congress in 1967, is the steward of the federal government’s investment in public broadcasting. It helps support the operations of nearly 1,500 locally owned and operated public television and radio stations nationwide. CPB is also the largest single source of funding for research, technology, and program development for public radio, television, and related online services. For more information, visit and follow us on Twitter @CPBmediaFacebook, and LinkedIn, and subscribe for email updates.

About PBS

PBS, with nearly 350 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and digital content. Each month, PBS reaches nearly 100 million people through television and nearly 28 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances. PBS’ broad array of programs has been consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. Decades of research confirms that PBS’ premier children’s media service, PBS KIDS, helps children build critical literacy, math and social-emotional skills, enabling them to find success in school and life. Delivered through member stations, PBS KIDS offers high-quality educational content on TV – including a new 24/7 channel, online at, via an array of mobile apps and in communities across America. More information about PBS is available at, one of the leading dot-org websites on the internet, or by following PBS on TwitterFacebook or through our apps for mobile and connected devices. Specific program information and updates for press are available at or by following PBS Pressroom on Twitter.


About The Ready To Learn Initiative

The Ready To Learn Initiative is a cooperative agreement funded and managed by the U.S. Department of Education’s Office of Innovation and Improvement. It supports the development of innovative educational television and digital media targeted to preschool and early elementary school children and their families. Its general goal is to promote early learning and school readiness, with a particular interest in reaching low-income children. In addition to creating television and other media products, the program supports activities intended to promote national distribution of the programming, effective educational uses of the programming, community-based outreach and research on educational effectiveness.


PBS KIDS and the PBS KIDS Logo are registered trademarks of PBS. Used with permission. The contents of these videos were developed under a grant from the Department of Education. However, those contents do not necessarily represent the policy of the Department of Education, and you should not assume endorsement by the Federal Government. The project is funded by a Ready To Learn grant (PR/AWARD No. U295A150003-16, CFDA No. 84.295A) provided by the Department of Education to the Corporation for Public Broadcasting.



Media Contact:

Teresa La (

Geoffrey DeStefano (


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